"The whole idea is to celebrate Indi-chic. We are catering to a urban 'glocal' clientele. The space provides a glimpse of a vibrant Indian pop culture which is increasingly becoming the new visual language. Graphic art has been predominantly used to establish this connection. It is an easygoing non- stressful celebratory language of the urban Indian."

Swarup Dutta, Visualiser and interior designer Jhaal Farezi"